Mannatech, a global leader in the health and wellness industry, is thrilled to announce the appointment of Steven Lee Elder as the company’s new Senior Vice President of Sales and Marketing. With his love for the transformative power of direct selling and its independent associates, extensive experience, and proven track record in driving revenue growth, Elder will play a pivotal role in advancing Mannatech’s sales and marketing strategies.
As the Senior Vice President of Sales and Marketing, Elder will lead the development and execution of Mannatech’s global sales and marketing initiatives, focusing on expanding the company’s reach, strengthening its brand presence, and driving sales growth across its diverse product portfolio. His deep understanding of the industry dynamics, coupled with his strategic vision, will position Mannatech for continued success in the competitive marketplace.
Elder brings a wealth of expertise to his new role with over 15 years of experience in executive leadership positions in direct selling and other consumer-focused industries. Prior to joining Mannatech, he served as the Chief Operating Officer and as the Chief Sales and Marketing Officer at prominent health and wellness companies, where he spearheaded numerous successful initiatives that drove revenue growth and market expansion. His ability to build high-performing teams, develop innovative marketing campaigns, and forge strategic partnerships has consistently delivered exceptional results.
“We are delighted to welcome Steve to the Mannatech family as our Senior Vice President of Sales and Marketing,” said Landen Fredrick, President and Chief Operating Officer of Mannatech. “His extensive knowledge of the industry, combined with his strong leadership skills, will undoubtedly propel our company to new heights. We are confident that his strategic insights and associate-centric approach will accelerate our growth and help us achieve our long-term objectives.”
In his new role, Elder will collaborate closely with the executive team and regional leaders to drive sales effectiveness, enhance associate and customer engagement, and foster a culture of innovation within Mannatech. He will leverage his expertise to identify new market opportunities, optimize sales processes, and strengthen the company’s overall competitive position.
“I am honored to join Mannatech, a company renowned for its commitment to empowering individuals to live healthier and happier lives,” said Elder. “I love and believe in direct selling as one of the most effective business models to empower individuals to live their best life. And I look forward to leading the sales and marketing efforts working closely with industry leaders Al Bala, CEO and Landen Fredrick, and the talented team at Mannatech to build upon the company’s strong foundation and achieve sustainable growth. Together, we will continue to deliver innovative solutions and exceptional value to our associates and customers worldwide.”
About Mannatech:
Mannatech is a leading global health and wellness company committed to empowering everyone to live their best life through cutting-edge, science-backed nutritional products, patented technology, and a rewarding business opportunity. With operations in 25 markets†, Mannatech helps people to live healthier, more fulfilling lives while making a positive social impact in the world. To learn more, visit www.mannatech.com.
†Mannatech operates in China under a cross-border e-commerce platform that is separate from its network marketing model.
