FLOWER MOUND, Texas June 15, 2023– Global health and wellness brand Mannatech, Incorporated (NASDAQ: MTEX)– Al Bala, CEO of Mannatech, a global leader in the health and wellness industry, is pleased to announce the promotion of Landen Fredrick from Chief Sales and Marketing Officer to the position of President and Chief Operating Officer (COO). This strategic move underscores Mannatech’s commitment to further strengthening its leadership team, planning for succession, and accelerating the company’s growth trajectory.
As President and COO, Fredrick will assume an expanded role within Mannatech’s executive leadership team. He will be responsible for overseeing the day-to-day operations of the company, driving operational excellence, and executing the company’s strategic initiatives. With his extensive experience in sales, marketing, operations, and business development, Landen is well-positioned to lead Mannatech into its next phase of growth.
During his tenure as Chief Sales and Marketing Officer, Fredrick demonstrated exceptional leadership and played a pivotal role in enhancing Mannatech’s sales and marketing efforts. Under his guidance, the company achieved significant milestones, strengthened its global footprint, and built strong relationships with its independent sales associates and valued customers worldwide. He also spearheaded the formation and expansion of Mannatech’s M5M Foundation (“M5M”), a non-profit organization with a mission to combat the effects of childhood malnutrition around the world. Fredrick has served as Chairman of the Board of M5M since its inception.
Commenting on Landen’s promotion, Al Bala, CEO of Mannatech, stated, “Landen’s dedication, expertise, and visionary approach have been instrumental in driving Mannatech’s success. His promotion to President and COO is a testament to his exceptional leadership skills and the confidence we have in his ability to take Mannatech to new heights. In addition to his new role, Fredrick will continue to serve as Chairman of M5M so he can continue to guide our social impact efforts. We are excited to have Landen in this expanded role, and we look forward to the positive impact he will make on our company’s future.”
Fredrick expressed his gratitude for the opportunity, stating, “I am honored to accept the position of President and Chief Operating Officer at Mannatech and thrilled to continue to lead M5M. I am truly excited to work closely with our CEO, Al Bala, our talented corporate team, and our associate leaders around the world as we continue to innovate, expand our product offerings, and deliver life-changing wellness solutions to our associates and customers. Together, we will strive to further strengthen Mannatech’s position as a global leader in the industry.”
About Mannatech:
Mannatech is a leading global health and wellness company committed to empowering everyone to live their best life through cutting-edge, science-backed nutritional products, patented technology, and a rewarding business opportunity. With operations in 25 markets†, Mannatech helps people to live healthier, more fulfilling lives while making a positive social impact in the world. To learn more, visit www.mannatech.com.
†Mannatech operates in China under a cross-border e-commerce platform that is separate from its network marketing model.
